We are looking forward to the NLADA Annual Conference in Houston, where Soren will respresent Voices in two venues. In the Civil Caucus he will share an exclusive first look at a digital storytelling campaign that we have been working on for quite some time now. And Soren has put together an excellent workshop on crisis communications.
Read on for more information on both.
A digital storytelling campaign called “All Rise for Civil Justice”
We hope that as many of you as possible will be at the Civil Caucus, where you will get a glimpse of this new Voices venture. In spite of the impressive growth in communications to lift up civil legal aid, still no consistent, cohesive narrative exists when it comes to the challenges facing the civil justice system in America. Some of our most important audiences do not understand the scale of the problem, the consequences it has for millions of Americans, or the solutions needed to reverse the crisis. Our overarching goal with the “All Rise for Civil Justice” campaign is to establish that narrative, including highlighting scalable solutions and policy fixes.
It is our hope that the All Rise project will allow every activist and advocate, those fighting for the American ideal of justice for all, to tell powerful stories more powerfully while advancing a consistent narrative using language that we know works.
If you will be at the NLADA conference, come to the Civil Caucus to learn more about All Rise. We’re just getting started, so you will receive more information from us in future emails as well.
Communicating in a crisis
Voices will also lead a session on a topic that we believe addresses a growing need among legal aid organizations – What to Do When the Unexpected Happens: Media Preparedness and Crisis Communications. This workshop brings together media experts and experienced advocates to offer practical advice about crisis communication and what you need to be prepared for your media moment.
Moderated by Soren, the session will bring together four experts who will talk about communicating in times of crisis. You will hear from advocates who have been thrust into the national spotlight as LSC funding came under attack, Harvey ravaged Houston, and families were torn apart at the Southern border. And you will leave knowing five essential principles of crisis communication and ideas for the tools you need to prepare and respond to similar situations.
The session will take place Friday afternoon at 2:30-4:00 in the Plaza Ballroom I, Westin Galleria, 3rd Level.
Are there other trainings or resources you would like us to develop to help you with your media and communications needs? If so, let us know.
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The Voices team is pleased to alert you to a simple-yet-powerful new resource, a 70-second animated explanation of why civil legal aid is necessary to ensure fairness in the justice system.
Kudos to the Illinois Equal Justice Foundation for creating the original version, and a big thank-you to the Kresge Foundation for providing support to make a universal version that we all can use to better explain what civil legal aid is, and why it is so important. Credit also goes to the Self-Represented Litigation Network, which alerted Kresge to the video”s existence. Voices’ only role is in sharing the video through its network and in this post.
You can find the video on Vimeo by clicking on the image below. It is also available on the Voices website.
Some possible uses for the video include posting to your organization’s Facebook page, adding a link to your email signature block, uploading it to your YouTube or Vimeo channel, tweeting about it, sharing the link with your supporters so they can share it on their social media accounts and throughout their networks, and embedding the video on your organization’s website. (Embed code is available by clicking the “Share” button on this page: https://vimeo.com/288425319.)
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