This summer, Voices will offer the second annual National Legal Aid Communications & Media Training, again in conjunction with the MIE National Fundraisers and Directors Conference. This year’s training will be held on Wednesday-Thursday, July 19-20, in Washington, DC. New for 2017, we will offer simultaneous tracks: one for civil legal aid advocates who want to build their foundational […]
This summer, Voices will offer the second annual National Legal Aid Communications & Media Training, again in conjunction with the MIE National Fundraisers and Directors Conference. This year’s training will be held on Wednesday-Thursday, July 19-20, in Washington, DC.
New for 2017, we will offer simultaneous tracks: one for civil legal aid advocates who want to build their foundational communications skills, and another for those who have already mastered the basics and are ready to sharpen their media skills.
We will also welcome distinguished plenary speakers Celinda Lake and Anat Shenker-Osorio, as well as renowned storytelling guru Andy Goodman. The full training program will be one-and-a-half days.
Please see below for details about the training and how to register.
Voices for Civil Justice
2017 National Legal Aid Communications Training
Washington Court Hotel
525 New Jersey Ave NW
Washington, DC 20001
Wednesday, July 19th
Opening Plenary – New Research on Effective Messaging for Civil Legal Aid
Voices for Civil Justice’s go-to pollster Celinda Lake and cognitive linguist Anat Shenker-Osorio will present the results of Voices’ new round of opinion research, scheduled for completion this summer, and discuss what it means for effectively messaging about civil legal aid and civil justice reform.
- Training Track 1: FUNDAMENTAL COMMUNICATION SKILLS: Participants in this track will learn essential building blocks of effective communications for civil legal aid, with sessions on
- Strategic Communications Planning – this session will teach participants how to develop and implement communications strategies that focus on concrete objectives and support their organizational goals.
- Persuasive Messaging for Civil Legal Aid– participants will learn an effective messaging model that can be easily adapted for a wide range of purposes, plus messaging tips specific to civil legal aid.
- Training Track 2: ADVANCED MEDIA SKILLS: Note: Participation in this track is limited to those who have already completed Voices’ training in persuasive (“VPSA”) messaging and communications planning. See below for more information about this prerequisite.* Participants in this advanced track will learn specific skills to build their capacity for media work with sessions on
- Writing Opinion Pieces – in this session participants will learn to apply their messaging skills to crafting persuasive op-eds.
- Pitching to Media – participants will learn what news values reporters look for, how to identify media outlets and reporters that may be interested in civil legal aid stories, and how to create a personalized “pitch” to a reporter.
Thursday, July 20th
Plenary Session – Change the Story, Change the World
Nationally recognized non-profit communications expert Andy Goodman will lead a half-day storytelling workshop for both Voices training participants and attendees of the National Fundraisers and Directors Conference. In “Change the Story, Change the World,” Goodman will explain why storytelling remains the single most powerful communication tool you possess, and he will offer specific ways your organization can use stories to advance your mission.
REGISTRATION & LODGING INFORMATION
Visit this page to register for the Legal Aid Communications & Media training. (This is also the registration page for the National Fundraising and Directors conference. A special rate is available for those who would like to attend both.)
Voices Media and Communications Training:
$375 MIE Subscribers
Voices Training + National Fundraisers and Directors Conference:
$700 MIE Subscribers
Washington Court Hotel
525 New Jersey Ave., NW
Washington, DC 20001
Single -$189 plus tax
Double – $209 plus tax
Rooms are going quickly (especially for Tuesday night), reserve here ASAP.
Registration and Hotel Reservation Deadline: June 24, 2017
*To apply for the advanced track: please email us at email@example.com and let us know what previous trainings you have participated in with Voices for Civil Justice, including the date and location of the training.
If you have not participated in previous Voices’ trainings and would still like to apply for the advanced training track, please email us with a brief outline of your experience with communications planning and VPSA messaging, including links/copies of any relevant examples.
It has never been more important to engage the public and shape conversations about what justice for all in America is -- and what it should look like.
At Voices, it has been our central mission to create a drumbeat of media coverage about civil legal aid and its vital importance to ensuring fairness in the justice system. But our day-to-day work increasingly centers on supporting you. In a media-driven world, every effective advocate must have the tools to succeed with the press and in communications. And as we planned our activities for 2017, the key question quickly became: What can we offer that we are not already doing?
That is why we are launching new efforts this year on top of the support we already provide.
- The A-team: This is for advocates who have demonstrated a serious interest in media work and are committed to working with Voices to generate media placements. A-Team members will receive individual coaching and lessons about media from industry experts
- Statewide communications planning and media organizing: If your state is ready to coordinate media efforts across the civil legal aid community, Voices is eager to help you organize the effort and offer strategic guidance
- Justice for All Project support: In the seven states with Justice for All Project grants funded by Public Welfare Foundation, Voices will assist in crafting communication plans
- Rapid response experts: We’re cultivating a corps of experts who can comment quickly to national reporters about breaking news developments and hope to elevate them into national spokespeople
- Launching reports and new research: If you have new research or data, we can help you craft and executive a media plan around its release
We will continue to be on-call for any guidance you might need such as reviewing language and messaging, editing op-eds, preparing you for media interviews, communications planning, and anything related to communications and media. And as always, when we have reporter inquiries, requests for work to feature, or story ideas we will turn to our JusticeVoices network. If you are not already a member, we urge you to sign up.
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On April 24th the U.S. Department of Justice kicked off the first-ever National Reentry Week. Voices saw an opportunity to add to this important effort by highlighting the intersections between the criminal and civil justice systems and drawing media attention to the crucial role of civil legal aid in reentry. We asked JusticeVoices Network members to seize this media opportunity by writing op-eds and pitching stories to local media about the innovative reentry work they are doing in their communities.
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First-ever National Reentry Week, April 24-30, creates an opening in local media markets to draw attention to the important role of civil legal aid in helping people successfully build stable lives after paying their debts to society.