Messaging: Reports and tools

These are report and videos to help advocates understand how to talk about civil legal aid.

2013 Public opinion research of likely voters

In 2013 the Public Welfare Foundation and the Kresge Foundation commissioned a study to assess knowledge of civil legal aid among voters, and to develop messaging that can be used to build awareness and support. The report includes messaging recommendations for building awareness of the important role of civil legal aid. Lake Research Partners and the Tarrance Group jointly conducted the research, which was presented Nov. 7, 2013. Below are the PDF of the report and two video versions of its presentation.

25-page PDF of Powerpoint presentation

Video: Celinda Lake presenting these research findings (28 minutes; Celinda only).

Video: Alternative version with introductions and remarks by NAWJ President Hon. Anna Blackburne-Rigsby and Voices for Civil Justice Executive Director Martha Bergmark (42 minutes).

Voices for Civil Justice on Vimeo.

2014 Opinion research of lawyers on how to communicate about Civil Legal Aid

In summer 2014, Lake Research Partners and The Tarrance Group researched opinions of lawyers about civil legal aid. The research included one‐on-one interviews and a subsequent online nationwide survey among lawyers. This research is an expansion on research conducted in 2013 by Lake Research Partners and the Tarrance Group among likely voters.
70-page PDF of Powerpoint presentation


Voices welcomes suggestions for items we should consider adding here. Please contact us.

May 2000 Opinion research on civil legal services (Historical interest only)

On May 1, 2000, Belden Russonello & Stewart delivered a report “Developing a National Message for Civil Legal Services: Analysis of National Survey and Focus Group Research.” This old information was a valuable precursor to current efforts, and may be of interest for certain purposes.
90-page PDF report
Background information about this document.