Media Skills: Media Toolkit for Advocates (15-page PDF)
The following research was made possible by generous support from the Public Welfare Foundation.
- 2017 Voices research, Building a Civil Justice System that Delivers Justice for All
Voices Blog post announcing the findings
Report of Anat Shenker-Osorio’s language analysis: Prosecuting Our Pitch: An Analysis of Language on Civil Legal Aid
Audio of Celinda Lake and Anat Shenker-Osorio presenting the findings, July 19, 2017
- 2017 National Association of IOLTA Programs (NAIP), Key Observations from a Series of In-depth Interviews with Philanthropic Leaders on Civil Legal Aid
- 2014 Voices research, Communicating with Lawyers about Civil Legal Aid (conducted for Voices by Lake Research Partners and The Tarrance Group)
- 2013 Voices Public Opinion Research on Civil Legal Aid
- Video of Celinda Lake presenting the 2013 research findings
We hired top national pollsters who developed this nine-second statement on what civil legal aid does:
“Civil legal aid helps ensure fairness for all in the justice system, regardless of how much money you have.”
This builds on the 9-second sound-bite with additional information on services provided:
Civil Legal Aid assures fairness for all in the justice system, regardless of how much money you have. It provides access to legal help for people to protect their livelihoods, their health, and their families. Civil Legal Aid makes it easier to access information — whether through easy-to-understand forms, including online forms; legal assistance or representation; and legal self-help centers — so people can know their rights.
Civil Legal Aid also helps streamline the court system and cuts down on court costs. When we say the Pledge of Allegiance we close with “justice for all.” We need programs like Civil Legal Aid to ensure that the very principle our founding fathers envisioned remains alive: justice for all, not the few who can afford it.
Note the above highlights three main points:
- Our program is civil legal aid
- We assure fairness for all in the justice system, not the few who can afford it.
- Our services increase ease of access to information and assistance to know your rights.
Give examples of services provided
The key in describing Civil Legal Aid is to provide illustrations of the types of services while spending less time defining the program or the populations served. Civil Legal Aid Provides…
- Provides easy-to-understand forms, including online forms, that people can use in civil legal proceedings.
- Provides legal assistance, including legal self-help centers, so people can know their rights.
- Provides legal representation to those who cannot afford it — because justice should not depend on how much money you have.
Read more: Civil legal aid FAQ for Advocates