Communication happens. Don’t leave it to chance.
At Voices, we believe in the power of the plan. Not only the plan itself, but the process of developing it. A good process keeps you focused on the right questions, in the right order, so that you can choose the best tactics and make good use of your limited resources.
First, though, why even bother with a communications plan?
Voices’ Top 10 Reasons to Develop a Communications Plan
10. Clarify what you are really trying to do
9. Efficiently use limited resources
8. Engage staff and volunteers
7. Civil Legal Aid is still pretty much invisible
6. Tactics follow strategy
5. Shape the message
4. Target your power-audiences
3. Coordinate stakeholder activities
2. Measure progress and adjust strategy as necessary
1. Advance your organization’s or campaign’s objectives
Voices offers training in Communications Planning each year at its national Civil Justice Media & Communications event. We also put together this explanatory tool, including a worksheet, that you can download and use.
You can also download copies of just the worksheet. You will need a separate worksheet for each of your plan’s objectives.
To see what this planning process can help you create, have a look at this statewide plan, created by Pennsylvania Voices.