Learn how to craft powerful and persuasive messages using the Value, Problem, Solution, Action (VPSA) model pioneered by the Opportunity Agenda. Here’s how it works:
- Begin by connecting with your audience over shared values.
- Introduce the problem you are addressing and explain how it threatens the values you share.
- Tell your audience how the problem can be solved. By quickly pivoting to solutions, you avoid tapping into compassion fatigue and can motivate your audience to action.
- Finally, give your audience specific examples of an action or actions they can take to help.