This is a PDF of a presentation by respected pollster Celinda Lake and cognitive linguist Anat Shenker-Osario with their findings on messaging on civil legal aid. The presentation has 60 slides. It was presented at the National Legal Aid Communications & Media Training in Washington DC, July 19, 2017. The findings and advice are timeless and relevant today.
The 2017 round of research comprise responses from 800 likely November 2018 voters (i.e., engaged citizens), plus 278 “activists” – advocates and supporters of civil legal aid.
Download the full presentation.
Non-presentation versions of this same research
Here are alternate (non-presentation) ways to understand these research results:
“The Latest Messaging Research” by Voices for Civil Justice (article published in Management Information Exchange Journal, Winter 2017)
Anat Shenker-Osorio’s language analysis report: Prosecuting Our Pitch: An Analysis of Language on Civil Legal Aid (report, March 2017)
Audio of Celinda Lake and Anat Shenker-Osorio presenting the findings, July 19, 2017 (Soundcloud)