Blog Post (NATIONAL)
Lonnie A. Powers
September 23, 2016
READ THE FULL STORY HERE
Tags: Justice for All
Organizations mentioned/involved: Massachusetts Legal Assistance Corporation (MLAC), Voices for Civil Justice
The average person simply does not know what civil legal aid is and how its benefits often extend beyond the individuals who receive it to the larger society by bringing about systemic reform, assisting people in remaining independent rather than reliant on government services, and helping our judicial system to run more efficiently. Civil legal aid is not a cause that lends itself easily to catchy slogans, buzz-worthy viral marketing campaigns, or celebrity endorsements.
So what should we do? Sean Gibbons, executive director of The Communications Network, offered some advice in the Stanford Social Innovation Review last February: “At their core, foundations and nonprofits are in the business of developing and advancing big, bold ideas. If you want your ideas to take hold and win, you need to communicate and communicate well. It’s not an option anymore—it’s a necessity.”