Strategic communications for social change for the civil legal aid community in Massachusetts.
Lonnie A. Powers
Associated Grant Makers (AGM) (Boston)
December 16, 2014
Organizations mentioned/involved: Massachusetts Legal Assistance Corporation (MLAC)
When it comes to creating social change, strategic communications brings great value. The Communications Network, a nonprofit that supports foundations and nonprofits in finding ways to communicate more effectively, puts it this way: “Communication matters. Organizations that do it well are stronger, smarter, and vastly more effective.”
The civil legal aid community here in Massachusetts is taking that message to heart, using three approaches to communications in order to broaden its impact. These approaches apply to foundations and nonprofits alike.