August 24, 2015 4:05 pm
In these last dog days of summer, we call your attention to…Miracle Whip! That's right - Miracle Whip dressing. Kraft Foods spends 90 percent of its Miracle Whip marketing dollars on people who already use it. We can employ this approach to build a strong brand for civil legal aid as well. After all, in civil legal aid as in dressing, the “base” - that's you! - is the best messenger.