2 Strong Media Hits, 2 Good Models

March 23, 2015 - 10:58 am
by Elizabeth Arledge

Two recent media hits show how Voices can work with legal aid advocates to produce strong media coverage.

Voices had significant involvement in two strong civil legal aid media hits last week:
Forgiving vs. Forgetting – For offenders seeking a new life, a new redemption tool
by Eli Hager, The Marshall Project, 3/17/15

and,

Workers Sue Bakery They Allege Made Them Work 90 Hours A Week As Indentured Servants
By Esther Yu-Hsi Lee, ThinkProgress, 3/20/15

Both are good examples of how the Voices model can work.

Forgiving vs. Forgetting, which focuses on work by civil legal aid (including pro bono) attorneys in North Carolina and Chicago, is the result of nine months of research and conversation on the broad topic of expungement. Working with legal aid sources across the country at first, then narrowing our focus to North Carolina and Chicago, Voices honed the story and pitched it several times until – at long last – just a few weeks ago a successful match was made between the publication, the reporter, and the topic. It is a good piece in an influential outlet. Definitely worth the wait.

For the Workers Sue Bakery story, Asian Americans Advancing Justice – Los Angeles reached out to Voices as they were preparing their media strategy for the case. They asked if we could help amplify their (already impressive) reach. Working closely with AAAJ-LA’s communications director, we were able to engage reporters at ThinkProgress and the Huffington Post. We are especially pleased that the ThinkProgress piece places “civil legal aid” front and center.

These examples demonstrate how Voices can work with legal aid advocates to produce strong media coverage. We hope you will think of Voices, whether you have just the kernel of an idea and no communications staff, or a fully developed story ready for the Voices boost.


Organizations mentioned/involved: Asian Americans Advancing Justice — Los Angeles (Advancing Justice-LA), Marshall Project, ThinkProgress
Geographic coverage: California, Illinois, North Carolina
Tags: Employment, Expungement / Record Sealing, Immigration Process